MarkIQs

Market Voice Studio

People score each offer here, from a bundled sample or your own files. People pick one offer on the home page and on Analysis.

  1. Pick a sample

    Run a ready-made study from Quick start or Examples.

  2. See results

    Open Report for pie charts, headlines, and preference splits.

  3. Upload yours

    Use Design files or Study files when you have your own data.

Your data

Design files

Bundled design or your own — enter ratings in the browser.

 Your data

Study files

Bundled study or your own — run analysis immediately.

Examples

Browse by industry category or show all kits — pick a sample and run it.

Quick start

Rating studies

One respondent weights several options. Both studies express preference from rated profiles — Train commute also shows how those weights split as percentages across a fixed choice set; Blueberry phones ranks catalog items by predicted preference.

For Train commute — how rated preference divides into percentages across the choice set. Blueberry phones ranks catalog items from its ratings; this setting does not change that.

Ways to split preference

Smooth split: stronger options attract more preference; results look like realistic percentage splits.

Head-to-head split: each option's share reflects how often it beats others one-on-one — rankings are often similar, percentages differ.

Sample data
Sample data
Sample data
Sample data
Sample data
Sample data
Sample data
Sample data

Panel simulation

Several respondents — choose a scenario, then see how choices distribute across the panel.

Sample data

Sample CSV kits (step-by-step) · Edit bundled ratings · Run page · Queue wait screen (demo)